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Stop the leaks. Grow your profits.

FAQ

The questions owners actually ask.

Price, payment, the call, and what happens if the score does not show a leak worth buying. No is a complete answer.

Is the website score free?

The website score is free.

You owe nothing for asking.

What happens on the call?

This is the call, before we are on it. We walk the score and the dollars at stake. You ask what you want. At the end we both decide whether it is a fit. We love a yes. We respect a no. A clear not-now beats a polite maybe. No pressure, and one "no" ends it. Every email has a working unsubscribe. Reach out, or we may stop by with a free leak report.

Do you reach out first?

No pressure, and one "no" ends it. Every email has a working unsubscribe. Reach out, or we may stop by with a free leak report.

Most outreach is an in-person door knock, plus a light cold email and an occasional call.

If you ask for the score, Z calls you back at the time you pick.

What if you don't find real money on the table?

If the score does not show money worth pursuing, we will say so. You owe nothing for the look.

A quiet website is not always a leak worth buying. The score is how we both find out.

How do I pay?

Prices are listed on this site. Nothing is charged until you agree on a private checkout link from Z that shows every charge before you agree. Payment happens through that private link.

Third-party costs are passed through at the vendor's price, or higher only when the handling amount is written down before the charge. That covers domains, hosting, software, ads, photography, and similar vendor bills. Taxes are separate. Work outside the written scope is quoted before it starts.

Nothing starts until the scope and the price are in writing, and payment has cleared.

Can the build go faster?

Priority Build is optional. It adds a fee to the setup price and does not change the monthly fee. The fee is shown before you pay. It is paid in full up front. Payments already made are kept. The payment at signup is a non-refundable retainer. It does not set a delivery date. A date is an estimate, and it moves if content or approvals from you are late.

Planning range: about two to three weeks after the scope is in writing and the deposit has cleared. Not a start date.

Priority Build does not set a launch date. A date is an estimate. It moves if content or approvals from you are late.

Leave it off if the standard pace is fine. It is not required to buy.

I already have a web person.

Wonderful. If your phones are answered, the site books the work, and you love the person behind it, keep them. We fix leaks, and you don't have one. The score looks at whether the site turns a visitor into booked work.

If that is already handled, the report will say so. You can hand the report to your person, or ask us to do the work. We will not run them down.

What do the plans cost?

Starter: Starter: $499 setup paid in full today, then $149/month care. The 12-month minimum counts from signup, then month to month. Care starts on day one.

Local Growth (the plan we recommend): Local Growth: $1,500 setup paid in full today, then $349/month care. The 12-month minimum counts from signup, then month to month. Care starts on day one.

Growth Partner: Growth Partner: $2,500 setup paid in full today, then $649/month care. The 12-month minimum counts from signup, then month to month. Care starts on day one.

Custom: from $1,299/month. The setup is quoted in writing.

Business Launch: $249, plus state filing fees at cost.

Early exit: 75% of the remaining monthly care if you cancel in months 1 through 6, 50% for months 7 through 12. A $25 flat late fee applies if a payment is still unpaid 10 days after its due date.

What is Starter?

Starter: $499 setup paid in full today, then $149/month care. The 12-month minimum counts from signup, then month to month. Care starts on day one.

It is a first website: a page that asks for the job, click-to-call, and a contact form. Care starts on day one.

Business Launch gets your LLC filed with our guidance and the basics set up. State filing fees are billed at cost.

This looks expensive.

Starter and Business Launch are the listed builds. State filing fees for Business Launch are billed at cost.

Prices are listed on this site. Nothing is charged until you agree on a private checkout link from Z that shows every charge before you agree. Payment happens through that private link. The website score is free. If the numbers are not right, a straight no is welcome. A clear not-now beats a polite maybe.

I'm not technical.

You do not need to be. You know the business. We read the site, walk through the score in plain language, and do the setup if you hire us. You approve the words and the price before anything goes live.

Will you guarantee rankings, leads, or revenue?

No. Local search visibility can be part of the written plan. There is no rank guarantee. The dollar figure in a report is a model. It is not measured lost revenue, and it is not a promise.

Do you offer a discount?

The only discount is the referral program. Refer a business and get a referral reward — Z explains it on the discovery call. You choose one free month of your care plan, or a free upgrade to the next tier for three months. The new client gets the website score free. The reward unlocks only after that client has paid. A test checkout does not count. If you recommend us publicly, please mention that you receive a referral reward.

Where do you work?

Serving Southwest Michigan and Northern Indiana. City pages cover South Bend, Mishawaka, and Elkhart, and the home city.

We do not publish a street address. The score starts with your public website. A local meeting is possible.

What does the score look at?

The score is out of 100. It says whether the public site is helping or costing booked work, and puts a modeled dollar range next to the biggest leaks. The fix plan is for the call.

Is the sample report a real customer?

No. Example Plumbing Co. is fictional. The scores and the dollar figures on that page were written to show the format. They are not a client result.

What if my domain expires?

The website and the email on that name can stop, and someone else can register it.

Starter Site includes domain protection. The website name stays in your control.

If the name has already expired, getting it back depends on the registrar. The score form can show the expiry date on the public registration record. What to do about it stays on the call.

Will you text or email me?

Texts about a request you sent go out only if you check the box. Those texts include STOP. Checking a box is not required to buy, and this form does not send a message until the inbox is live.

No pressure, and one "no" ends it. Every email has a working unsubscribe. Reach out, or we may stop by with a free leak report. Most outreach is an in-person door knock, plus a light cold email and an occasional call.

What is the Profit Leak Audit™?

The Profit Leak Audit is free. Plans are listed on the site. You see the ranges. The working method stays in the audit.

It is not tax, legal, or accounting advice. The findings are ranges and are confirmed on a call. Hours in the model are hours that could move to other paid work. The model does not tell you to shrink the crew.

What if I don't have a website?

A first website is Starter. Starter: $499 setup paid in full today, then $149/month care. The 12-month minimum counts from signup, then month to month. Care starts on day one.

A cheap site, a do-it-yourself builder, and an AI builder each look cheaper on day one. The hours, the add-on fees, and the calls you miss are the cost.

How many builds do you take?

This is a small firm, so the calendar fills. If the month is full, Z will say so on the call.

Straight answers

No borrowed logos, and no results we cannot show.

  • A real person

    Z takes the call you ask for. The assistant on this site is not a person, and it says so. No pressure, and one "no" ends it. Every email has a working unsubscribe. Reach out, or we may stop by with a free leak report.

  • The phone line

    (269) 431-5873 · Z takes the call you ask for. No pressure, and one "no" ends it. Every email has a working unsubscribe. Reach out, or we may stop by with a free leak report.

Where the details live

Payment terms are on the services page. The sample report is a fictional plumber, labeled example.

See the score. Then decide.

The report is free. Z calls you back if you ask.

A website is not a brochure. It is the salesperson who works while you are on the job, and right now that salesperson is losing you money.